Deep underground in a secret lair beneath 1 Infinite Loop, Cupertino…
Bill: Hello Steve.
Steve: Hello Bill.
Bill: How are things, my good man.
Steve: Thanks to your help, I got Boot Camp out yesterday.
Bill: I’m still surprised you’re willing to let people run Winblows on your precious Macs.
Steve: Oh I really don’t care what other OS people run on the Macs, as long as they buy them, and use OS X as the first choice.
Bill: I don’t really care what systems my Winblows run on either, as long as they pay the license fees.
Steve: You do realise you are going make a pile out of this. Those Mac users starved for games can use Winblows for that now.
Bill: Hey, you’re not doing too bad out of this either. You might have tons of geeks and creative types using your Macs, but you ain’t got a handle on the corporate types. Now that they can use Winblows on your Intel Macs, they’d really have a reason to Switch.
Steve: Now, that’s because business-types are conservative. They ain’t gonna risk their business to transition to OS X when you and your Winblows have world domination on desktops.
Bill (smugly): Of course. Winblows is a world standard.
Steve: I’d rather leave the trojans and worms and virii of the mass market to you.
Bill: Ouch! Snap! That was a low blow.
Steve: I’ll stick to where I am right now, thank you. If I try to sell licenses to OS X, you’ll crush me like a bug. If I shift over to Winblows, Dell will slaughter me like they’ve done to Gateway, Packard Bell and HPaq. And one day, even Dell will fall to our new Chinese IT Overlords. And now that I’ve got Disney on my side, I’ll just work on the media and creativity angle.
Bill: True true. Moving Winblows PCs is a cutthroat business. You can charge a price premium for your Intel Macs because OS X is the differentiating factor.
Steve: And the design! Please, never forget about design! You know that most PCs are godawful ugly.
Bill: You wouldn’t happen to have some industrial designers for loan, would you?
Steve: You wouldn’t happen to be able to use iTunes Fairplay for your WMA DRM, would you?
Bill: ehhhhhh, that’s a good one Steve. You always were faster on your feet.
Steve: And you always were more ruthless. Here’s your drink.
Bill: And a toast. To world domination!
Steve: You’ve already done that Bill.
The scene fades out as we zoom away, the voices of conspiring geeks fading into the dark night…
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Apple - Boot Camp
